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For immediate release:
12 February 2021
Contacts:
Brooke Rossi 202-483-7382
Gainesville, Florida. – On Valentine’s Day, “cow”, “alpaca”, “sheep” and “goat” will lead PETA supporters as they walk down to Anthropologie in Gainesville and “shut it down because of the brutality.” The promotion is part of the group’s international campaign to demand that all Urban Outfitters, Inc. brands, including Anthropologie, Free People and Urban Outfitters, stop selling leather, alpaca wool, wool, cashmere and other materials stolen from animals. The protesters will hold signs with animal faces and the words: “A wool coat stops a beating heart.”
When: Sunday, February 14, 13.00
Where: Anthropologie, 2850 SW 35th Dr., Gainesville
“The animals used in the fashion industry are identical to humans in all important ways: they experience grief, feel pain and want to spend time with loved ones,” says PETA executive vice president Tracy Reiman. “Anthropologie can win PETA’s heart – and the heart of anyone who cares for animals – this Valentine’s Day, pulling wool, leather and other ruthlessly mined materials off the shelves.”
PETA began its campaign after Anthropologie was implicated in a first-of-its-kind PETA investigation that showed workers mutilated alpacas while shearing. Other videos showed workers beating, kicking and maiming delicate sheep for their wool; leave sensitive goats with bloody gaping wounds during operations with mohair and cashmere; burn, electroshock, beat and slaughter cows on the skin; pull out feathers from ducks and geese by a handful of down; and boil the silkworm alive for silk.
PETA – whose motto is partly that “animals are not ours to wear” – opposes arrogance, a worldview focused on human excellence. For more information please visit PETA.org or subscribe to the group on Twitter, Facebook, or Instagram…
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