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Companies should only use safe and effective human research to support claims of reducing fatigue in food and beverage marketing.
For immediate release:
April 15, 2021
Contact:
Tasgola Bruner 202-483-7382
Taipei – Today, after receiving detailed scientific criticism of PETA at the agency’s private request and over 73,000 anti-animal testing emails from PETA supporters in the public comment period, the Taiwan Food and Drug Administration (TFDA) made a groundbreaking announcement that that horrific drowning and electroshock testing, previously performed on many vulnerable animals, are no longer allowed to support claims of fatigue reduction in food and beverage marketing.
According to the TFDA’s Final Health Claims Regulation, companies’ marketing claims that consumption of their food and beverage products can help consumers experience less post-workout fatigue must now be based solely on safe and effective human studies.
Dozens of well-known food and drink products in Taiwan have a fatigue reduction claim that – prior to receiving a message from PETA – TFDA previously recommended drowning and electroshock tests on animals.
For drowning trials, experimenters had to feed mice or rats large amounts of the test food, then starve them for up to 24 hours, toss them into separate glasses filled with water, and observe how long it took them to drown or remain underwater. for eight consecutive seconds. The experimenters were advised to add lead coils to the animals to speed up the process.
For electroshock trials, the experimenters had to feed the rats a large amount of the test food, place the animals on treadmills equipped with electric plates, make them run at increasing speed and incline, and observe how long it took them to select the repeated selection. electric shock from continuing to run. At the end of the experiments, all animals were sacrificed and dissected.
“The long-awaited move by the TFDA will save countless vulnerable animals in laboratories from the horror of electrocution and drowning simply because of food labeling,” says PETA Vice President Shalin Gala. “PETA would like to thank TFDA for heeding our scientific criticism and for refusing cruel animal testing that is not related to human health, and we urge the agency to stop animal testing for other health marketing claims.”
PETA – whose motto, among other things, is that “animals are not ours to experiment” and which opposes arrogance, a worldview based on human superiority – has also provided scientific criticism and organized more than 91,000 interested consumers and medical experts. so they write to TFDA. urge it to ban animal experimentation for a separate joint health declaration pending. Actor Maggie Q has sent a letter to TFDA in support of PETA’s call to ban animal testing from these two rules.
PETA can provide videos of similar drowning and electric shock tests on animals upon request. For more information please visit PETA.org…
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