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What animal-friendly materials are available in the H&M and PETA collections?
You probably love flowers and wine, but have you ever worn them? PETA is always looking for new, animal-friendly materials that are also better for the planet. This is why we are thrilled to have our partnership with H&M include the most innovative vegan fabrics as part of the Innovation Stories brand initiative to find the best new fabrics of the future. These materials are as functional as they are fashionable.
FLWRDWN™– Wildflowers instead of down feathers
This vegan fluff is a cellulosic material created from natural wildflowers. It has a high filling capacity, so it will be warm and comfortable. In Coexistence Story, it is used in down jackets and jackets, quilted trousers and reversible quilted shoulder bags.
VEGEA™– Wine grape skin, not animal skin
VEGEA ™ is an innovative vegan material that is partially made from the skins, stems and seeds of grapes discarded during winemaking. The embossed vest and trousers from the Co-Exist Story collection are made from this material, so you can wear them with pride knowing that you are both stylish and kind to animals.
ECONYL® – Your new cozy jerseys are made from waste nylon fibers.
ECONYL® is reclaimed nylon made from waste that would otherwise contaminate the Earth, such as fishing nets and scraps of fabric. This material not only helps to get rid of waste, but also better copes with climate change. It reduces the global warming impact of nylon by up to 90% compared to oil. In the Co-Exist Story collection, you can find ECONYL® material in bulky knitwear.
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