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For immediate release:
November 3, 2021
Contact:
Brooke Rossi 202-483-7382
New York – To entice shoppers to strip wool off their fall shopping lists, PETA offered the district’s clothing bold an epic message from an Australian model and body positive activist Stefania Ferrario: “Ewe Maybe better! Wear Vegan. “
Ferrario, who is the face of Dita von Teese’s underwear line in Australia and has modeled for many other top brands both there and in Italy, has a clause in her agency contract that she will not use animal material in her ads. … And in the video for Australia mapshe explains why shearing sheep should turn anyone from wool: “Workers are paid for the amount of wool they produce, so when they shear the sheep, they walk very fast,” she says. “The sheep can have terrible cuts, bleeding, and then they stitch the sheep up without anesthesia.”
Since 2014, PETA has published 14 exposés documenting sheep abuse at 117 wool mills on four continents. The latest exposure of the Australian wool industry, which accounts for 88% of the world’s clothing supply, shows workers standing around sheep’s necks, slapping sheep in the face, kicking them, and cutting off pieces of meat. , and left many with bleeding wounds. The Higg Sustainability Index data show that wool has a much greater impact on the climate crisis than its vegan counterparts due to greenhouse gas emissions from the manufacturing process.
PETA – whose motto is in part that “the animals are not ours” – opposes arrogance, a worldview focused on human excellence. For more information please visit PETA.org or subscribe to the group on Twitter, Facebook, or Instagram…
PETA billboard is located at 298 W. 40th St., At the intersection with Eighth Avenue.
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