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Yesterday, Besides meat announced the grand opening of its new state-of-the-art manufacturing facility in Jiaxing Economic and Technological Development Zone about Shanghai.
As WAN previously reported, as Beyond Meat’s first continuous production facility outside United States, The advanced plant in Jiaxing is expected to significantly increase the speed and scale at which the company can manufacture and distribute its products in the region, as well as improve the cost structure and sustainability of operations.
The facility, set up to serve the growing plant-based meat market in China, will produce Beyond Meat’s innovative plant-based product range, including Besides pork, the company’s first innovation designed specifically for the Chinese market.
“The opening of our dedicated plant-based meat plant in China marks an important milestone in Beyond Meat’s ability to compete effectively in one of the world’s largest meat markets,” said Ethan Brown, CEO and founder of Beyond Meat. statement. “We are committed to investing in China as a region for long-term growth and we believe this new manufacturing facility will play an important role in improving our pricing and sustainability performance as we strive to provide Chinese consumers with delicious plant proteins that are good. both for people and for the planet. “
The announcement came just a year after the company first entered mainland China through a nationwide partnership with Starbucks China. They also cooperates with well-known brands of catering and retail KFC, Pizza Hut, Jindingxuan, GangLi Beijing, Hema, METRO China and more.
“The plant-based meat market in China continues to expand and Beyond Meat is enthusiastically received by local consumers who are committed to living healthy and sustainable lives,” said Candy Chan, CEO of Beyond Meat China. “The opening of the new plant in Jiaxing is expected to enable us to accelerate the pace of innovation and bring our products to the speed and scale required to remain highly competitive in the region.”
Beyond Meat’s stringent ingredient restrictions and commitment to making products using simple, non-GMO plant-based ingredients have allowed the brand to expand its distribution closer to the consumer and tap into local supply chains.
Beyond Meat will also open its first in-house manufacturing facility in Europe this year to make plant-based meat more affordable for everyone.
You can help all animals and our planet by choosing compassion on your plate and glass. #GoVeg
The message is breaking! Beyond Meat is expanding globally by opening its first manufacturing facility in China to accelerate plant-based production and innovation, first appearing in World Animal News.
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