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Famous British fashion house Alexander McQueen and a spanish designer Balenciaga are the latest announcements of the luxury brands owned by Kering without fur politicians.
The announcement of the absence of fur was made in Kering Single registration document 2020, which states: “Most of the Group’s homes do not use fur. For example, Gucci is part of a fur-free retailing program promoted by an NGO Alliance without fur and has banned the use of fur in all of its range since Spring / Summer 2018 collections. Gucci also intends to no longer use angora. Balenciaga, Alexander McQueen, and MCQ also no longer use fur in their collections. “
Only Saint Laurent Kering and Brioni have not yet announced a fur-free policy.
“This latest statement that there is no fur in these two iconic fashion houses is a huge statement. As more brands move away from the use of fur, they are opening the way for others, as well as for future legislation to ban fur, ”said P.J. Smith, Director of Fashion Policy Humane Society of the United States said WAN. “It used to be something when one brand was abandoning fur, but now there are waves of companies. The changes have been rapid since the start of the move in 2015 g. with Armani and Hugo Boss. “
McQueen and Balenciaga are the latest to join the rapidly growing group of fur fashion designers, including: Prada, Gucci, Armani, Versace, Michael Kors, Jimmy Choo, DKNY, and Burberry…
As noted in a statement by the US Animal Welfare Society, this news comes due to the fact that several cities, states and even entire countries are seeking to ban the sale of fur. AT 2019, California became the first US state to ban the sale of fur, after several cities, including Angels and San Francisco, passed similar legislation. Lawmakers in several other US states have already banned the sale of fur in 2021 and in the United Kingdom, which banned fur production in 2003, the government is currently considering calls for the UK to become the first country to ban the sale of fur.
International Humanitarian Society and Humane Society of the United States have been working with Kering and its brands for over a decade to adopt a fur-free policy.
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The message is breaking! Haute couture houses Balenciaga and Alexander McQueen join Gucci, Armani and Versace in announcing a new fur-free policy, first appearing in World Animal News.
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